Retail Innovation Leader
Drew Walls
Transforming retail through customer-centric innovation, SaaS solutions, and enterprise growth for Fortune 100 brands.
15+
Years Experience
7K+
Devices Deployed
$50M+
Portfolio Managed
Trusted by Industry Leaders
Supporting top retailers and brands in CX transformations, from in-store activations to global SaaS partnerships.
About Me
Building the Future of Retail
Dynamic executive with 15+ years in Vice President-level leadership, driving SaaS, BPO/CX outsourcing, retail media, and enterprise growth for Fortune 100 clients including Walmart, Sam's Club, Teleperformance, and Amazon.
Expert in revenue acceleration, scaling multimillion-dollar programs, 7,000+ device deployments, and global partnerships. I excel at converting strategic vision to execution via product roadmaps, Agile/Scrum, AI/automation, and cross-functional teams.
“You've got to start with the customer experience and work back toward the technology.”
— Steve Jobs
That's been my guiding principle in revolutionizing retail. Start with CX and work backwards—delivering sustained growth, client retention, and market disruption.
Career
Professional Experience
Director of Client Leadership / Head of Strategic Client Growth
Wovenmedia
May 2021 – Present
- Spearheaded national retail media scaling, closing $5.5M in annual recurring revenue, expanding into Sam's Club and Fortune 100 retailers, and deploying 7,200+ digital endpoints with 99%+ uptime.
- Exceeded 2024 P&L by $2M via labor optimization, vendor negotiations, and AI-driven automation reducing manual effort by 35%.
- Launched Power BI analytics suite and self-service dashboard, enabling programmatic ad analysis, operational planning, and omnichannel monitoring.
- Forged Amazon and Teleperformance partnerships, co-creating DMaaS model to unlock BPO/CX licensing and white-label revenue streams.
Strategic Account Manager
Sonoco Display & Packaging
Mar 2018 – May 2021
- Closed $14M in enterprise new business with Walmart and Albertsons, owning full deal lifecycle from RFP to negotiation, contract execution, and program launch.
- Scaled Walmart revenue 20x+ over two years (from $200K to $4M), delivering 1,050% YoY growth in year one and 74% in year two.
- Secured $8M omnichannel marketing contract with Albertsons, expanding Sonoco's enterprise footprint.
- Led Walmart's largest in-store activation (Keurig Black Friday), orchestrating national execution in 2018-2019.
Account/Operations Lead, Client Leadership
The Mars Agency
Aug 2014 – Nov 2017
- Directed Walmart Associate Marketing and GCIA initiatives; managed full P&L, forecasting, and executive reporting for enterprise-scale operations.
- Oversaw $50M+ Bentonville portfolio (Campbell's, T-Mobile, Samsung, Walmart, Sam's Club).
- Co-authored Walmart's inaugural Customer Journey framework, defining shopper segments, trip types, barriers, and behaviors.
- Implemented enterprise resource governance using 30/60/90 forecasting and Agile tools, reducing turnaround times by 22%.
Manager, Client Services
Mosaic North America
Feb 2012 – Jul 2013
- Directed in-store merchandising for Walmart's Video Game category, aligning publisher ROI with retailer sales goals.
- Forged strategic partnerships with Sony, EA Sports, Take-Two Interactive, and Disney.
- Authored field deployment manuals for signage, merchandising, and events across hundreds of Walmart activations.
Strategic Sourcing Marketing Consultant
Walmart
Feb 2011 – Feb 2012
- Founding member of Walmart Marketing's first Vendor Management team, architecting sourcing strategies and contract governance.
- Co-developed and launched Aprimo-powered vendor capabilities portal for the marketing supplier ecosystem.
- Negotiated contracts yielding $5.6M in annual recurring savings.
Marketing Manager, Customer Experience Division
Walmart
Dec 2008 – Jan 2011
- Selected as 1 of 7 PMs (from 40+) to launch Walmart's inaugural Customer Experience Division.
- Standardized brand-led signage nationwide, laying the groundwork for Walmart's modern shopper experience.
- Led multi-category signage programs (Entertainment, Toys, Books, Electronics) for data-driven retail model.
Portfolio
Work & Press
Featured work, media appearances, and industry thought leadership.
Wovenmedia & Amazon Signage Partnership
Press Release | WhatTheyThink
Integrated digital signage solution for in-store retail media networks, combining Wovenmedia's platform with Amazon's advertising capabilities.
Read MoreHolographic 3D Retail Media Partnership
Industry News | Digital Signage Today
Partnership with Magnetic 3D to deliver cutting-edge holographic displays for enhanced shopper engagement in retail environments.
Read MoreOLYN's Recycling + Retail Media Integration
Partnership Announcement | Digital Signage Today
Innovative partnership bringing advertising to recycling machines through Wovenmedia and Vistar Media collaboration.
Read MoreBentonville Innovation Lab Expansion
Company News | Multichannel Merchant
Wovenmedia expands Bentonville presence with new office and technology innovation lab to better serve retail clients.
Read MoreWalmart Black Friday 2018 Success
Featured Project | Walmart Corporate News
Played key role in Walmart's best Black Friday execution, including Keurig's largest in-store activation coordinating thousands of locations.
Read MoreAVIXA TV: Digital Signage Success at Big Box Retail
Video Interview | AVIXA
How Wovenmedia and Sharp NEC partnered to create scalable digital signage solutions for major retailers.
Read MoreInnovation
Projects & Innovations
Building solutions that transform how retail operates.
LeadForge AI
Architected Python/Flask-based platform with Flutter UI, CrewAI agents, and Serper integration for real-time retail media intelligence. Implemented memory graphs and filtering to score opportunities, map influencers, and integrate LinkedIn profiling with PowerBI dashboards.
DMaaS Invention
Invented Digital Media as a Service for Teleperformance, blending digital media with BPO to capture more retail client opportunities—leading to strategic RFP partnerships and new revenue streams.
E3-Driven Game Launches
Transformed expo insights into Walmart activations, introducing novel merchandising strategies that elevated publisher ROI through creative in-store experiences.
3D Modeling Process
Pioneered 3D reviews with Adobe Dimension for faster POP display approvals, streamlining creative workflows.
Customer Journey Framework
Co-authored Walmart's inaugural framework, defining shopper behaviors enterprise-wide and establishing the foundation for modern marketing strategy.
UN Sustainability Project
Led trinational team for monarch butterfly migration education initiative, engaging 10,000+ secondary students across Canada, U.S., and Mexico.
Expertise
Skills & Tools
Leadership & Strategy
- •Strategic Account Growth
- •Executive Stakeholder Engagement
- •P&L Ownership
- •Go-to-Market Strategy
- •Digital Transformation Leadership
Sales & Growth
- •Enterprise Sales
- •Business Development
- •Revenue Expansion
- •Complex Deal Cycles (MEDDIC)
Technical & Operations
- •Product Roadmaps
- •Agile/Scrum Delivery
- •AI/ML Automation
- •API Integrations
- •Python/Flask Development
Industry Expertise
- •SaaS Solutions
- •BPO/CX Outsourcing
- •Retail Media Networks
- •Omnichannel Strategy
- •Programmatic Advertising
Tools & Platforms
Get in Touch
Let's Connect
Ready to transform your retail strategy? Let's discuss how I can help drive enterprise growth.
Contact Information
Based in Northwest Arkansas
The heart of retail innovation, home to Walmart, Sam's Club, and a thriving ecosystem of Fortune 500 suppliers.